The American Red Cross is teaming up with 3M and Roush Fenway Racing to launch Red Cross Racing, a campaign to recruit NASCAR fans as blood donors and to raise awareness of the need to give blood.

With the support of 3M and Roush Fenway, the campaign officially launched on April 27, 2008, at the Aaron’s 499 in Talladega, Alabama and will run through January 15, 2009.

The No. 16 Ford Fusion car will feature a full Red Cross paint scheme at the Talladega and Phoenix Sprint Cup races. NASCAR driver Greg Biffle, a Red Cross Celebrity Cabinet member and blood donor, will wear a Red Cross fire suit at these races.

“I’m proud to be an American Red Cross blood donor,” said Biffle. “I give blood because it’s easy to do and helps support our community. I hope NASCAR fans across the country will join me this racing season in helping to save lives, one drive at a time.”

When you visit redcrossracing.com, you’ll have the opportunity to sign up for a new donor rewards program and build points which can be exchanged for Red Cross racing gear, including caps, t-shirts, jackets and limited edition die-cast cars.

Fans who register will also be eligible to win an all-expense-paid trip for two to the Checker Auto Parts 500 at the Phoenix International Speedway on Nov. 9, 2008. The prize package includes airfare, hotel and two race tickets.

Sign up individually or build your own Red Cross Racing team and score additional points!

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